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Perceptions of Foreign Field Sales Forces: An Exploratory Factor Analysis of...

AbstractThe environments in which foreign sellers work is an undersearched topic in international marketing. This 14 MNC-135 subsidiary examination of managerial perceptions of foreign sales...

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Retail Assortment Size and Customer Choice Overload: The Influence of...

AbstractDespite space limitations and inventory costs, retailers frequently increase product assortments to attract more customers, However, there is an ongoing debate in the literature and in the...

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Dynamic segmentation of loyalty program behavior

AbstractLoyalty programs have evolved in recent years to become a key component of customer relationship management. The creation of huge databases from these loyalty programs has created a need for...

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Hispanic consumers, store loyalty and brand preference

AbstractInconsistent findings exist in the literature regarding Hispanic consumers' brand preference as compared with their non-Hispanic counterparts. The use of different measures has been suggested...

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Trajectory-Based Segmentation of Loyalty Program-Type Data

AbstractThe emergence of multiple marketing data sets available to marketers has created a need for the best way to analyze and interpret purchasing behaviors among varying segments of customers. In...

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