Perceptions of Foreign Field Sales Forces: An Exploratory Factor Analysis of...
AbstractThe environments in which foreign sellers work is an undersearched topic in international marketing. This 14 MNC-135 subsidiary examination of managerial perceptions of foreign sales...
View ArticleRetail Assortment Size and Customer Choice Overload: The Influence of...
AbstractDespite space limitations and inventory costs, retailers frequently increase product assortments to attract more customers, However, there is an ongoing debate in the literature and in the...
View ArticleDynamic segmentation of loyalty program behavior
AbstractLoyalty programs have evolved in recent years to become a key component of customer relationship management. The creation of huge databases from these loyalty programs has created a need for...
View ArticleHispanic consumers, store loyalty and brand preference
AbstractInconsistent findings exist in the literature regarding Hispanic consumers' brand preference as compared with their non-Hispanic counterparts. The use of different measures has been suggested...
View ArticleTrajectory-Based Segmentation of Loyalty Program-Type Data
AbstractThe emergence of multiple marketing data sets available to marketers has created a need for the best way to analyze and interpret purchasing behaviors among varying segments of customers. In...
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